|Poncha Springs, Colo (July 15, 2016) – Elevation Beer Co. of Poncha Springs, Colo., and The Rare Beer Club®, which ships unique craft beers nationwide, are teaming up on a special limited release beer to benefit the Pints for Prostates campaign.
Elevation Elevated PSA Wheat Wine Aged in Sauvignon Blanc Oak Barrels, was brewed exclusively to create awareness and raise funds to support the mission of Pints for Prostates, which uses the universal language of beer to reach men with an important health message. This is the second time Elevation has taken part in the program. In 2012 the brewery created Elevation Prostator Smoked Doppelbock for The Rare Beer Club.
“We received great feedback on the Pints for Prostates beer we created a few years ago and we are thrilled to be supporting the awareness campaign with this limited edition beer,” said Christian Koch, Head Brewer and Co-founder at Elevation Beer Co.
Elevation Elevated PSA was brewed with Cascade and Simcoe hops; Two Row, Carafoam, Crystal 15, and 51 percent malted White Wheat round out the robust grain bill. The beer was aged in French oak barrels that previously had held Sauvignon Blanc. The label of the limited edition beer features the blue ribbon to remind people of the ongoing search for a cure to prostate cancer, a leading cause of death among American men. A donation from every 750 milliliter bottle of Elevation Elevated PSA sold will be made to Pints for Prostates.
"Pints for Prostates is all about getting men to take charge of their health and get screened for prostate cancer. This limited edition beer helps us to spread this important message," said Rick Lyke, a prostate cancer survivor who founded Pints for Prostates after successful prostate cancer surgery in April 2008. "We really appreciate Elevation Beer Co. and The Rare Beer Club teaming up for this project. The craft beer community is generous and caring."
When this very limited batch of Elevation Elevated PSA is gone, it is gone. There are only three ways for beer lovers to try the unique beer:
- Join The Rare Beer Club online or call 800-625-8238 and be sure to start your membership in September or earlier. The ordering deadline is Sept. 15 to receive this beer.
- Attend the Denver Rare Beer Tasting VIII in Colorado on Oct. 7, where Elevation Beer Co. will be pouring samples of the brew alongside 53 other great craft brewers offering extremely rare, exotic and vintage beers. Tickets for the event are now on sale.
- Visit Elevation Beer's tasting room at 115 Pahlone Parkway in Poncha Springs, Colorado where a limited number of bottles will be available.
"This is the seventh year The Rare Beer Club has partnered with Pints for Prostates on this project and we're always pleased to do so as it's a great cause and our members really look forward to a unique beer each year. Elevation Beer has been a real hit with our members, so we know they are looking forward to this beer," said President Kris Calef. "Together with the brewery, we'll donate $1.00 for every bottle sold and include a pair of Pints for Prostates coasters in each shipment to remind our members to get tested. A little education and early detection goes a long way to save lives."
According to the National Cancer Institute, prostate cancer will claim more than 26,000 men's lives in the U.S. during 2016. Prostates cancer is 33 percent more common in men than breast cancer is in women, yet few men know they should have a prostate health screenings at age 40.
About Elevation Beer Co.
Elevation Beer Company brews in the rural mountain town of Poncha Springs, Colorado, just outside of Salida. Located just minutes from Monarch Ski Area, the Arkansas Headwaters, and more than 15 peaks above 14,000-feet, Elevation offers a selection of year round classics as well as unique seasonal beers, Belgian style beers, and barrel aged beers.
About The Rare Beer Club
The Microbrewed Beer of the Month Club™ offers four different options for consumers. From the very inception of our original domestic beer of the month club in 1994, we've focused on consistently providing three primary product characteristics: Quality, Variety & Freshness. And in that spirit, we now offer you four outstanding beer club options, each dedicated to those same principles. Our owner's favorite club features the finest the world of beer has to offer in limited-release, celebratory, artisanal beers from some of Michael Jackson's favorite breweries. Two different selections are presented each month in 750 ml bottles, often cork finished, and some individually tissue wrapped. Members experience bold U.S. and imported interpretations of Farmhouse Ales, Russian Imperial Stouts, Barley Wines, Belgian Abbey Ales, varied Imperial, Extreme, Strong Ale and Grand Cru offerings, oak-aged ales imparting bourbon and vanilla notes, and much more. Many selections are pushing the envelope of creativity, are not yet distributed in the U.S., and brewed such that they can be cellared and aged.
About Pints for Prostates
Pints for Prostates reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men about the importance of regular men's health screenings by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, approximately 233,000 new prostate cancer cases are diagnosed annually in the U.S. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook, Twitter and Instagram (@pints4prostates). You can reach Pints for Prostates APR Rick Lyke at 704-340-2840 for more information.
Manager of Marketing Relations
949-206-9107, Ext. 103