BC Ale Trail aims for the perfect pint with launch at BC Beer Awards & Festival
Saturday, Oct. 15, 2016

What: The BC Ale Trail is excited to officially launch on Oct. 15, 2016, and invites media to participate in the unveiling of the ultimate guide to British Columbia’s diverse and dynamic craft beer community.
Why: The Ale Trail covers various regions of British Columbia in an invigorating journey through some of BC’s best businesses and captivating nature. This is an intriguing opportunity to learn more about BC Ale Trail’s compelling proposals and offerings in experiencing the craft beer culture of British Columbia.
When: Oct. 15, 2016 from 4 to 9 p.m.
Where: The Croatian Cultural Centre, 3250 Commercial Drive, Vancouver, BC

Available for interviews:
• Ken Beattie, Executive Director, British Columbia Craft Brewers Guild
• Paul Kamon, Executive Director at Tourism Powell River
• Joe Wiebe, BC Ale Trail

About the BC Ale Trail
In partnership with Destination British Columbia and the BC Craft Brewers Guild, the BC Ale Trail emphasizes how a visit to or around British Columbia is enhanced with a pint of craft beer culture. With an increasing preference for local craft beer in BC and growth of artisanal beer in North America, the BC Ale trail embraces the “buy local” movement, helps showcase independent breweries, and connects visitors with the unique culture at the heart of communities all over the province.
The BC Ale Trail’s destination partners for 2016 include: Tourism Victoria, Tourism Whistler, Tourism Nanaimo, Discover Comox Valley, Sunshine Coast Tourism, City of Port Moody, and Kootenay Rockies Tourism. For more information, visit https://bcaletrail.ca/

Social media:
• #BCAleTrail & #ExploreBC
• Instagram: https://www.instagram.com/bcaletrail/
• Facebook: https://www.facebook.com/bcaletrail
• Twitter: https://twitter.com/BCAleTrail/
• YouTube: https://www.youtube.com/channel/UCKT...3nhVoz-E2wj9wQ