OREGON BREWERS FESTIVAL ECONOMIC IMPACT EXECUTIVE SUMMARY

A survey of 908 attendees at the 30th annual Oregon Brewers Festival (OBF) was administered July 26-29, 2017. OBF patrons were asked a range of questions, including demographics (age, gender, residence), tourism visitation, along with expenditure inquiries attributable to their attendance at the festival. The results of the survey and ensuing economic impact analysis indicate:


• The 2017 Oregon Brewers Festival generated an estimated economic impact of $23.9 million. The total estimated economic impact consists of Direct ($15.3 million), Indirect ($4.4 million) and Induced ($4.1 million) outputs. The food and drink ($5.4 million) and lodging ($5.2 million) industries were the primary drivers of the direct economic impact of the 2017 Oregon Brewers Festival.
• The $4.4 Million indirect economic impact of the 2017 Oregon Brewers Festival affects a significant number of local industry sectors. Real estate ($.49 million) was the primary industry sector benefitting the most from the indirect economic impact generated by the OBF. Twelve industries benefited indirectly from the festival in excess of $100,000, while 53 industries obtained indirect economic impacts of $10,000-$99,999.
• The 2017 OBF’s direct economic impact generated a total added value of $8.98 million. Employee compensation ($5.7 million) and indirect business taxes ($1.3 million) contributed to the direct economic impact of the 2017 Oregon Brewers Festival.
• Visiting OBF patrons spent an average of $532. Expenditures by Southwest Washington visitors ($253) and non-Portland based Oregon residents ($161) paled in comparison with the average expenditures of out-of-state patrons ($666) and international visitors ($804).
• Food and Drink ($6.9 million) accounted for the largest share of 2017 OBF attendee expenditures. Lodging ($5.9 million) expenditures was the other primary expenditure category for Oregon Brewers Festival attendees.
• Nearly half of 2017 OBF patrons were out-of-town visitors. 48.7% of OBF attendees came from beyond Portland, including Southwest Washington (6.6%), Oregon residents not from Portland (8.8%), out-of-state (28.3%), and international visitors (5.0%).
• OBF attendees came from 32 states and 13 foreign countries. Washington (9.9%) and California (9.7%) were the leading sources of out-of-state OBF patrons, while Canada (2.6%) was the primary source for international visitors. In sum, Washington, California and Canada accounted for nearly a quarter (22.2%) of 2017 OBF total attendees.
• Women accounted for 44.2% of 2017 OBF attendees. 21-29-year-old females constituted a higher percentage of overall female attendance (43.5%) than their similarly aged male counterparts (30.0%).
• Nearly half (44.4%) of 2017 Oregon Brewers Festival patrons utilized mass transit to attend the festival. Saturday (30.9%) saw a decline in mass transit usage due to reduced parking rates in the downtown Portland area.
• Almost half (47.2%) of 2017 Oregon Brewers Festival patrons were attending the festival for the either the first or second time. Conversely, 20.4% had attended the OBF for 10 or more years.
• While 30-39-year-old attendees constitute the largest age demographic (29.6%) of 2017 OBF patrons, the 50+ crowd has a significant presence (28.3%). In sum, the 40-49 (16.1%), 50-59 (14.0%) and 60+ (14.3%) age groups accounted for 44.4% of attendees.
• An estimated 265 jobs were created as a result of the 2017 Oregon Brewers Festival. 207, 28 and 30 jobs were created as a result of the direct, indirect and induced economic impact of the 2017 OBF, respectively.