Business Journal
Patrick Leary

Beer Adventures, a mobile app that curates beer tours for consumers all over the world, has added Milwaukee to its lineup of cities in a recent wave of United States expansion.

The app, created in September by Manchester, England, resident Jonny Quirk, now features more than 150 different tours in 85 cities worldwide. The app also added tours in a dozen other American cities, bringing its total to 25 destinations in the states.

Quirk said he visited Milwaukee while researching the tours last year and said it was "an easy decision" to include Milwaukee in the app's latest wave of American launches.

"The brewing scene is super exciting and there are so many great beers available from the likes of Lakefront, Sprecher, Milwaukee Brewing (Company) and Good City," he said. "The food is also really special and pairs perfectly with the craft beer at the places we hit in the app."

Quirk added that the city has a "real vibrancy" that he experienced in the bars and taprooms he visited.

"Everyone in the city involved with the beer scene, from the brewmasters to the beer fans, need a high-five," he said.

The Milwaukee tour costs $3.99 and begins at Sabbatic, a bar on Second Street in Walker's Point. The tour ends at Uber Tap Room on Old World Third Street and takes adventurers on a journey of roughly two miles if they choose to hit all of the suggested stops.

According to the Beer Adventures website, purchasers of the tour will get a notification every 45 minutes asking whether they'd like to move to the next site on the tour or stay for another beer. The tour stops at between five to 10 locations and offers detailed descriptions of each site, including optional trivia.

"Itís a very highly curated tour experience which people are going on, it just so happens that itís an app taking you around as opposed to someone telling you to be there at 12 oíclock on a Tuesday," Quirk said. "We want everyone who uses our app to make a real day of it, not feel rushed and to really tap into the authentic food and drink scene wherever they are.Ē

The tour's description on the Beer Adventures website specifically mentions Black Husky Brewing, Third Space Brewing and Mobcraft as "great local brews" featured on the tour.

Other Midwest cities featured on the app's tours include Chicago, Detroit, Cincinnati, Cleveland, and Grand Rapids, Mich. The app features tours from all corners of the earth, including Reykjavik, Iceland; Bangkok, Thailand; and Buenos Aires, Argentina.

The app has seen nearly 350 percent month-over-month tour group increase since its launch in September, according to a release.