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Thread: Green Flash continues to decline

  1. #1
    Join Date
    Jan 2003
    Posts
    5,595

    Green Flash continues to decline

    Cellar 3 closes, as Green Flash continues to decline
    By Peter Rowe
    RIP, Cellar 3.

    In another blow to Green Flash, on Friday the San Diego brewery closed its Poway barrel-aging facility, Cellar 3. This was a stunning end to a week that began with Green Flash shutting down its Virginia brewery, laying off 43 employees and halting distribution in 10 states.

    Founded in Vista in 2002, Green Flash had once been among the nationís most ambitious craft breweries, distributing in all 50 states while trying to establish a national profile. In 2014, the company bought Alpine Beer; and in Ď15 it opened a brewery and taproom in Virginia Beach while, closer to home, inaugurating Cellar 3.

    At 12,000 square feet, Cellar 3 was smaller than Green Flash Virginia, which had 58,000 square feet. Yet the Poway operation may have been more ambitious. Cellarmaster Pat Korn was charged with shepherding a lineup of notoriously fickle beers, from Flanders-style sour ales to smokey stouts maturing in bourbon barrels.

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  2. #2
    Join Date
    May 2016
    Posts
    34
    Unfortunately this is the new trend. The BA reports brewery closings up 72% 2016 to 2017. Paste magazine is working on a piece touching on this closing trend.

  3. #3
    Join Date
    Jan 2003
    Posts
    5,595
    Bigger is not always better...
    Banjo Bandolas
    Ad Czar
    Real Beer Media

  4. #4
    Join Date
    May 2016
    Posts
    34

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