Sony is seeking damages from Knee Deep Brewing Company over Breaking Bad inspired beer

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Sony Pictures (SPT) is suing craft brewer Knee Deep Brewing over their Breaking Bad inspired beer.

America’s brewers are no strangers to Cease & Desist letters for everything from beer names to logos. (Anheuser Busch issued a truly unique C&D during the Super Bowl this year.) Most of the time the issue is resolved with a name or branding change.

In this case, Sony not only suing for trademark infringement but also seeks to collect damages from Knee Deep Brewing.

The case filed in the U.S. District Court for the Central District of California outlines the “gratuitous” usage of the award winning show Breaking Bad as it relates to Knee Deep Brewing’s ‘Breaking Bud’ IPA. Sony Pictures holds trademarks for the “Br” and ‘Ba” periodic table styled logo for the Breaking Bad tv for use in motion pictures and television.

‘Breaking Bud’ IPA uses a similar styling on their cans and tap handles.