Rare Beer Club®, Pints for Prostates, and Rowley Farmhouse Ales Announce Rare Beer Naming Contest
Lake Forest, Calif. (June 4, 2018) –The Rare Beer Club® is collaborating with Pints for Prostates and Rowley Farmhouse Ales, located in Santa Fe, NM, to create their version of a Gotlandsdricka, the indigenous beer of Gotland, Sweden's largest island. "It's our homage to Scandinavian farmhouse ales, which are lesser known, but have been brewed longer than the classic Belgian and French versions. Our take on this historic style contains a portion of birch smoked malt and was mashed and lautered over a false bottom of locally foraged juniper", states Founder and Head Brewer, John Rowley. The beer will also contain locally foraged juniper berries, gathered from a favorite trail of John's east of Santa Fe.

The beer will be brewed exclusively for members of the club to benefit the Pints for Prostates campaign. It will be named by the public and the contest winner will receive a 6-month, 2-bottle membership to The Rare Beer Club.

Rare Beer Club owner Kris Calef commented, "We're fired up to work with John on this project. This is a really cool style and the last time we ran one in the club was over 6 years ago, so you could say we're due. It's similar to Sahti, Finland's native brew, typically relies on juniper, and is often made in the home or farmhouse according to traditional recipes, so I feel like we're checking all the right boxes on this one."

The limited-edition label will feature the Pints for Prostates logo, which includes the blue ribbon to remind people of the ongoing search for a cure to prostate cancer, a leading cause of death among American men. "The annual release of a special beer through The Rare Beer Club helps us to connect with guys and urge them to take charge of their health by getting screened for prostate cancer," said Rick Lyke, a prostate cancer survivor who founded Pints for Prostates after successful prostate cancer surgery in April 2008.

Entering the Beer Naming Contest

Although the new beer will only be available to members of The Rare Beer Club, both members and non-members are invited to enter the contest and submit up to three names for the new beer. The contest officially begins on Wednesday, June 6th, 2018. Entrants will have until 2 pm PDT on Wednesday, June 20th, to submit up to three names.

Finalists will be chosen by The Rare Beer Club, Pints for Prostates, and Rowley Farmhouse Ales on Thursday, June 21st, at which time contestants, club members, and the general public can vote for their favorite name. The winning entry will be announced on Friday, June 29th.

To receive this special beer, and many more, join the Rare Beer Club online or call 800-625-8238. Be sure to start your membership by September 2018, or earlier, to receive this exclusive beer from Rowley Farmhouse Ales.

About The Rare Beer Club® and The Microbrewed Beer of the Month Club™

For over 24 years, The Rare Beer Club® and the Microbrewed Beer of the Month Club™ have provided members with exclusive and uncommon craft beers selected from the world's top breweries. Members of The Microbrewed Beer of the Month Club can choose from 5 different craft beer club options, each of which ships twelve beers in up to 4 different styles from renowned domestic and foreign craft breweries each month. The Rare Beer Club, originally founded by world-renowned beer expert Michael Jackson, features the finest in limited-release, celebratory, and artisanal beers. Members receive two different 750-ml bottles in each shipment, brewed in a wide variety of styles, including farmhouse ales, imperial stouts, and barley wines. For more information on The Rare Beer Club and The Microbrewed Beer of the Month Club, visit BeerMonthClub.com.

About Pints for Prostates

Pints for Prostates reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men about the importance of regular men's health screenings by making appearances at beer festivals, social networking and pro bono advertising. According to the National Cancer Institute, approximately 240,000 new prostate cancer cases are diagnosed annually in the U.S. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook, Twitter and Instagram (@pints4prostates).

About Rowley Farmhouse Ales

Rowley Farmhouse Ales is an independently-owned small 7 barrel brewery located in picturesque Santa Fe, New Mexico. Their focus is to produce the highest quality funk-forward farmhouse and sour ales, fermented and aged in wood, and oftentimes with fruit and other fun fermentables. Although being just under 2 years old, they have created a strong local following with their artisan-driven approach to brewing. They have a developing cellar program with over 50 various wine and spirit barrels filled with a variety of unique sour creations. Rowley Farmhouse Ales also features a full kitchen and 24 tap gastropub, which focuses on comfort foods that pair well with their diverse bottle and draft offerings. They have received much local and national recognition and hope you'll consider visiting them on your next trip to the southwest.


Kris Calef, President
The Rare Beer Club®
949-206-9107, Ext. 100

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