NEWS FROM MONDIAL DE LA BIÈRE

MONTREAL, June 6, 2018 /CNW Telbec/ - The 25th edition of the Mondial de la bière, America's most important international beer festival, will open its doors today at noon. The festivities will be going strong until Saturday, June 9 at the Palais des Congrès de Montréal and its exterior terrace located on the Esplanade! An assortment of activities linked to beer will be presented: guided tours, conferences, beers and food pairings, all in a festive atmosphere that will satisfy both the curious minds but also any beer lover, both newcomer and epicurian, up to the finest connoisseur!

The Mondial de la bière de Montréal is the oldest beer festival in Quebec, with a 25-year history! It has been a privileged witness to the development of the Quebec's brewing industry and a major player in the evolution of the consumer's taste for beer!

THE MONDIAL IN NUMBERS!
140,000 visitors expected
650 products available: beers, ciders, spirits, meads, etc.
334 new beers—never offered at the Mondial de la bière in 25 years!
112 breweries presented or represented including 46 from Quebec
25th edition!!
24 Montreal restaurants participating in Sorties Flaveurs
14 countries represented: Germany, England, Austria, Belgium, Brazil, Canada, United States, France, Italy, Ireland, Mexico, Norway, The Netherlands and Switzerland!
14 food pavilions on site
4 days of festival when Montreal becomes Beer Central!


HIGHLIGHTS

Wednesday, June 6

12:00 p.m.:
Official Opening

4:30 p.m.:
Beer and cheese pairing workshop

5:30 p.m.:
Conference: "Are there still some beer discoveries to be made?"

6:00 p.m.:
"IPA : intense plaisir à boire" guided tour

8:00 p.m.:
Musical performance: Squirrel Jam



Thursday, June 7

12:00 p.m.:
Live beer brewing (daily from 12:00 pm to 6:30 pm)

6:00 p.m.:
Medal awarding of the MBeer Greg Noonan Contest

8:00 p.m.:
Musical performance: Hellbound Hepcats



Friday, June 8

6:00 p.m.:
"I don't like beer" guided tour

6:30 p.m.:
Beer and chocolate workshop

8:00 p.m.:
Musical performance: Jordane (La Voix 2018)



Saturday, June 9

2:00 p.m.:
"Surprise Country" guided tour!

4:30 p.m.:
Beer and cheese pairing workshop

8:00 p.m.:
Musical performance: The Hurt

Date:
June 6 to 9, 2018

New schedule:
Wednesday to Saturday from 12:00 p.m. to 11:00 p.m.

Site:
Palais des Congrès (exterior terrace on the Esplanade)
201 Viger West Street, Montréal, QC H2Z 1H2

Admission:
Free

Transportation:
Place-d'Armes metro station

Tastings:
Rechargeable payment card: $3 / virtual coupon: $1

Cost:
2 coupons and up per tasting

Quantity:
2 ounces per tasting

Glass:
The souvenir glass is designed to allow tastings of 2 or 4 ounces of beer per service.

ABOUT THE MONDIAL DE LA BIÈRE

The Mondial de la bière was founded in Montreal in 1994 by three beer lovers including Jeannine Marois, president of the event since 2002. A unique and friendly tasting event, it is considered a doorway to the brewing industry in Quebec and around the world. In addition to its professional side, the Mbeer school of beerology and the Greg Noonan Mbeer Contest, the festival offers visitors an education about beer. Over the years, it has become the most important international beer festival in America and its reputation extends worldwide.

For more information, please visit our website: www.festivalmondialbiere.qc.ca

SOURCE Mondial de la bière

CONTACT: for the media: Katia Bouchard, Katchouk Communications, katia@katchouk.com, 514-912-1838