Bear Republic Brewing Company®
Thru The Haze IPA Releases on August 20

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Bear Republic Brewing Company's Thru the Haze Thrills Fans of Juicier IPAs

SONOMA COUNTY, CALIF. (August 15, 2018) Bear Republic Brewing Co. launches Thru the Haze India Pale Ale, a hazy IPA built in the style of Bear Republic ales without hop centric bitterness. Crafted from a half decade of research, Thru the Haze retains the aromatics of Vic Secret, Citra and Hallertau Blanc hops in a balanced flavor profile. Popularized on the East Coast, this IPA style has been lovingly brought to life in the newest Bear Republic recipe.

“Overall it’s more juicy, less bitter and bracing,” declared Bear Republic Brewing Co. Master Brewer Peter Kruger. “There’s a tangerine and strong melon character to it with a hint of concord grape. Compared to traditional American IPAs, Thru the Haze is more approachable with a wider range of flavor compared to west coast style ales. For this beer, we’ve added hops later in the brewing process, giving you the aroma of hops along with a fuller mouth feel.”

Traditional west coast style IPAs like Bear Republic’s own flagship Racer 5 complements spicier dishes while Thru the Haze pairs well with traditional pub meals. For those looking for a smoother rounder beer, or those who prefer a less bitter ale along with aromatic qualities of an IPA, Thru the Haze is your ticket into a juicy, full flavored beverage.

“We’ve definitely accomplished what we’ve set out to do,” Kruger concluded.

Beginning the week of August 20th, Thru the Haze will be available in six-packs and on draft at select retailers, bars, and restaurants wherever Bear Republic beer is sold. The week of August 20th, it will be available, locally, at Bear Republic Healdsburg and Rohnert Park brewpub locations.

Founded by the Norgrove family nearly a quarter of a century ago, Bear Republic Brewing Company is one of the largest independent craft brewers in the United States. With a constantly growing portfolio of craft ales, Bear Republic maintains a reputation for creating undeniably tasty beverages featuring rich flavor profiles to complement your rebellious lifestyle.

Visit www.bearrepublic.com/bear-tracker to find out how close you are to Bear Republic brews.

#ThrutheHaze #BearRepublic #BearRepublicIPA #IPA #HazyIPA #IndpendentCraft

Beer Stats:

Thru the Haze

ABV: 6.4% – IBUs: 30 – Color: Straw– Hazy India Pale Ale

Tasting Notes:

Featured Hops: Vic Secret, Citra, and Hallertau Blanc

Malts: 2-row, Pilsner, and wheat

Yeast: Barbarian

Overall: This deliciously crushable IPA emphasizes all the awesomeness of Vic Secret, Citra and Hallertau Blanc hops, paired with a dry malt profile. Grapefruit and tropical fruit aromas set the stage for a huge citrus explosion of flavor on your taste buds, without all the bitterness. Onward through the haze!

Available in six-packs, draft, 5g and 15.5 kegs.

Founded in 1995, we are a family-owned brewery located in the heart of Sonoma County, California. Founded by third and fourth generation Sonoma County residents, we pride ourselves on heritage. Our love for quality craft beers grew us into the family-owned and team oriented business we are today. Our brewpubs are located in Healdsburg and Rohnert Park, California. The brewpubs hope to create an atmosphere that locals can call their own and makes visitors feel at home.

For more information on Bear Republic Brewing Company®, please visit BearRepublic.com or our social media sites: Facebook, Twitter, Google+, Instagram, and The Bear Blog.

Media Contact: Rothtana Ouch, Marketing & PR | (707) 894-2722 ext. 20206 | rothtanao@bearrepublic.com

Brewing Headquarters
110 Sandholm Lane
Cloverdale, CA 95425